ATTENTION BLACK COMMUNITY, 40 AND OVER: They took our jobs. They killed DEI. Your retirement is next.
JOIN THE RESISTANCE
In 1999 Lloyd borrowed his mother’s credit card to buy a $400 digital product. Today
people pay him $30,000 for a seat in his room.
We’ve Made Millions Selling Digital Products. Building One Used To Take SIX MONTHS. Now With AI, It Takes 60 MINUTES OR LESS. Here’s Exactly How.
The step-by-step system for Black families 40+ who are done waiting for a job to save them. Create your own digital product using AI — or share ours and keep 100% of every sale. Or do both. No audience, No tech skills, and No experience needed.
They can take the job. They can take the department. They cannot take the specialized knowledge you gain.
Just $97. One payment. Instant access. And there’s a way to get it for free.
14 Chapters — the whole path, start to finished product
14 Build Sheets — you finish each chapter with a piece of your business built, not a page of notes
163 Pages — but you can have a product built in as little as 60 minutes
Uncut Build Videos — watch it get made, mistakes included, then do it alongside
AI Prompts Included — copy, paste, press enter. That’s the whole technical requirement
Instant Access · One Payment — nothing ships, nothing recurring, nothing unlocks later
JOIN THE DIGITAL UNDERGROUND RAILROAD.
JOIN THE RESISTANCE
THIS IS YOUR ECONOMIC ESCAPE PLAN
While They’re Eliminating Our Jobs, We’re Building Our Own Economy.
This Isn’t Just A Course. This Is Economic Liberation.
“We build our own.”
The Digital Underground Railroad isn’t a metaphor. It’s our economic salvation. While they’re closing doors, we’re building our own house.
Building One Used To Take
SIX
MONTHS.
Now with AI, it takes 60 MINUTES OR LESS.
Here’s exactly how.
Create your own digital product using AI — or share ours and keep 100% of every sale. Or do both.
No audience. No tech skills. No experience needed.
Don’t Take Our Word For Any Of It. Take Theirs.
Three people who worked with us. Three completely different starting points.
01
She Had Never Seen Social Media. Not One Time in Her Life
Dr. Zy’An is a traditional medicine woman. Mind, body, healing. In her own words: a woods person, a library person, “the extreme opposite of tech savvy.”
She had never used social media. She didn’t know what a digital product was. She knew nothing about marketing or sales — “nothing about nothing.”
Listen to what she did anyway.
02
She Spent 25 Years In Her Industry And Over $100,000 Trying To Figure This Out.
Dr. Basheera Ahmed is a doctor of natural medicine, a celebrity trainer and nutritionist, and the wellness director for Steve Harvey Global.
Twenty-five years in her field. More than $100,000 spent on programs, consultants, and marketing companies trying to grow and monetize her brand..
Then she came to us.
“There are no gimmicks. They understand your brand, your audience, and how to turn what you already know into a business that makes money.”
That’s from a woman who spent six figures finding out what gimmicks look like.
03
“There Are Actually People Out Here Who Want To See You Succeed.”
Jackie is not going to give you a number..
She’s going to tell you something harder to come by than a number — what it feels like to stop building alone.
She talks about the doubts creeping in. About not knowing what to do next. About being scared her life would never unfold the way she wanted it to
And about what changed when somebody handed her the blueprint instead of letting her guess.
“I’m not reinventing the wheel. I’m literally following the blueprints to success and watching my life unfold in ways that I was scared would never happen.”
One had never touched social media in her life. One had twenty-five years in her field and a six-figure education. One was just scared it would never happen for her.
All three ended up in the same place.
Here's what You’ll Discover:
In The Black Family Digital Breakout Blueprint, You’ll Learn Everything You Need To Know To Potentially Make Six To Seven Figures Online.
Our goal is to get you to $100 days…
$500 days…
even $1,000+ days as quickly as possible.
You’ll Discover:
Everything that turns what you know into a way forward.
The six-step build that turns what’s already in your head into a finished digital product — in as little as 60 minutes. Not outlined. Not planned. Built, priced, and ready to sell. Move fast and it’s done before dinner. Take your time and it’s done this weekend. Nobody is timing you.
Watch us build a complete digital product live, start to finish, in under 60 minutes — unedited, using the exact same prompts you get in the Black Family Prompt Vault. Then do it yourself with the same prompts.
The one step nobody teaches that stops AI from sounding like AI wrote it. Skip this and your product reads exactly like everybody else’s. This single step is the difference between a product that sells and one that sits there.
Why the thing you’re best at is worth the most money — and the reason you’ve never been able to see it. People have been coming to you about it for years. Chapter 4 makes you finally notice what it is.
The “worst number in business” — and why almost every beginner builds their entire business on it anyway.
How to get one link that takes money without a website, a designer, or a single line of code — plus the penny test that proves it works before a real customer finds out it doesn’t.
The seven-beat structure behind short videos that actually sell — including the two-mode version for people who will not put their face on the internet
The five moves that make going live the fastest money on the internet right now. Run them every fifteen minutes. And understand the window on this is closing.
How to keep 100% commission on the Blueprint — so you can be earning before you’ve built anything at all.
Why we tell you to add your order bump AFTER you launch, not before — and the exact take-rate number that tells you when it’s time to raise your price.
What to do on the Tuesday night you want to quit. Nobody writes this chapter. It’s the reason people finish.
Your ninety days, in three blocks — so there is never a morning where you don’t know what you’re supposed to be doing.
And a whole lot more.
Already know you want this?
$97 today. It’s going to $400. Seven components plus $782 in bonuses — $2,464 in
total value.
The whole thing is broken down further down the page — but if you’re
ready, you don’t have to wait for it
Everybody else — keep reading. We’ll tell you exactly why this exists.
Reality
The Day The Truth Finally Came Out
August 2025.
That’s when MSNBC finally reported what we already knew. That’s when Forbes confirmed the numbers. That’s when mainstream media could no longer ignore what was happening.
Three hundred thousand Black women, systematically pushed out of the workforce.
And Forbes reported that Americans were stressed over grocery prices, housing, and electricity bills — without mentioning who gets hit hardest when all three happen at once
We do. Our community carries the job losses and the inflation at the same time.
How are you supposed to survive when they fire you and everything costs twice as much?
And that 300,000 number? That’s only the ones they counted. It doesn’t include contract workers whose agreements ended, positions that got “consolidated,” or people pushed until resigning was the only way to keep their dignity.
“They’re not just firing us. They’re systematically erasing us from the economy. But we’re not victims. We’re BUILDERS. And it’s time to build our own empire.”
It's Not Slowing Down. Watch This.
That's not us saying it. That's the reporting
The War Has Already Started
(And They're Winning)
The Systematic elimination didn't start in August 2025. That's just when the media finally said it out loud
DEI? Dead and buried.
Diversity initiatives? “No longer a priority.”
Equal opportunity? “Too expensive in this economy.”
They want you to believe it’s about budgets. About restructuring. About “market conditions.”
We know better. This is economic warfare.
And You Know Exactly What It Looks Like When It Happens.
It’s a meeting that takes eleven minutes.
Somebody you’ve maybe met twice, reading from a script somebody else wrote, using words like restructuring and redundancy and we want to thank you for your contributions.
They don’t look up much.
Fifteen years. Eighteen years. Eleven minutes.
Then somebody walks you to your car, and you sit there in the parking lot with a box on the passenger seat trying to figure out how you’re going to say it out loud when you get home.
Almost everybody reading this has either lived that or watched it happen to somebody in their house. That’s not “the economy.” That’s a Tuesday.
And they’re winning for one reason: most of us don’t even know we’re under attack.
“The Digital Underground Railroad isn’t a metaphor. It’s our economic salvation. While they’re closing doors, we’re building our own house.”
The Truth About The War On The Black Community
“Pretending you’re not at war in the middle of a war doesn’t change the
reality.
It doesn’t make the violence go away. It just makes you more likely to die.
You’re at war whether you fight back or not. And there will come a time when
your fear will cost you greatly, because when the war was winnable, you
denied it was even going on.
‘Oh no, it’s not a war. We don’t need a war. It’s not a war, we’re just losing all our jobs,
and losing DEI...’
You’re denying reality because you’re afraid.”
But what if, instead of denying it, you joined the Resistance?
Lloyd’s Story
Meet Your Generals In This Economic War
Everything we know, we bought.
1999. Lloyd’s business was three months behind on rent and he was holding an eviction notice.
He found a man named Steven Oliver selling a $400 digital product that promised to teach him how to fix a struggling business — and he didn’t have $400.
He borrowed his mother’s credit card.
He used every page of it. It worked.
He paid her back, and used what was left to fly to a $2,000 event in Colorado held by Steven Oliver — where he invested another $5,000 for a package that included learning copywriting from Dan Kennedy, the man responsible for producing more millionaires in the information marketing world than probably anyone alive.
And he didn’t stop there. He joined masterminds. He kept investing to learn specialized knowledge, and he kept using it.
That road ran through Ken McCarthy, who calls him his favorite student out of thousands taught over thirty years. Through three days in a room with Gary Halbert, the greatest direct response copywriter who ever lived. Through $180,000 on his first digital launch, and $1.7 million in a single day from another.
And Here’s The Proof.
When Lloyd talks, people pay to be in the room. Clients fly in from China, the UK, Europe, South America, and Africa.
Nobody gets on a plane from Sweden for somebody who isn’t the real thing.
Named Information Marketer of the Year — Glazer-Kennedy Inner Circle
Coaching clients who invest $30,000 and $60,000 and up, flying in from four continents
Don’t Take Our Word For That Story. Take His.
You just read about a man named Steven Oliver.
He’s the one who sold Lloyd that $400 digital product in 1999.
He’s still here. And he recorded this.
Listen for four things.
One. The product was called Extraordinary Marketing. It was a batch of PDFs on a website - and it did somewhere between
$250,000 and $300,000.
That’s what a digital product was in 1999. No video. No app. No AI. PDFs.
Two. When Lloyd bought it, he was running a business doing seven thousand dollars a month.
Three. Steven’s own words about what Lloyd did next:
“He immediately implemented everything that was in the program, more so than I’ve ever seen anybody do.
I always called Lloyd the master implementer.”
Four - and this is the part we want you to sit with. Steven created that product with what he calls “a lot of blood,
sweat, and tears.” Twenty-five years ago. By hand.
Here’s what he says about doing it today:
“Using AI as a support tool... the product creation is much easier, and you can create a
much higher quality product in a fraction of the time.”
That’s the man who sold Lloyd his first digital product, telling you it’s easier now than it was for him.
Vicki’s Story
2002. He met Vicki.
She had a master’s degree in Human Resources and a good career at a company. Everything was fine. Everything was stable.
2003. They got married — and Lloyd introduced her to a world she didn’t know existed.
No Instagram. No free reach. No AI. No YouTube tutorials. Almost nobody in our community doing it at all.
Just a woman with an HR badge, learning the specialized knowledge her husband had paid a fortune for.
Vicki was the first person Lloyd ever taught this to.
Her very first digital offer did $150,000. She built it into a seven-figure business inside twelve months.
Then she did exactly what he had done.
She kept investing in her own education — masterminds, coaching programs, whatever it took. And together, the two of them sat in rooms with Perry Belcher and Ryan Deiss, not as students but as members alongside them.
Then she built companies on top of it.
And Here’s Her Proof.
Stedman Graham spoke at Vicki’s events, and they recorded an audio training together.
Featured in Dan Kennedy’s film “The Phenomenon” and Bill Glazer’s book “Outrageous Marketing”
Founder of the Extreme Women Entrepreneur events — thousands of women through her events, coaching, and workshops
Her own cosmetics line (including a lipstick collaboration with R&B star Chanté Moore), her own supplement line, and most recently her skincare brand
Two People. Same Habit
If those names don’t mean anything to you yet, understand this: in the world of
selling information online, they’re the titans. They and their students have sold billions
of dollars of products
Between the two of us, that’s forty-eight years in those rooms.
And the habit never changed: buy the specialized knowledge, then go use it.
That’s the whole thing. It’s what we did, and it’s what this is — everything we’ve spent
twenty-plus years refining, with AI doing the heavy work
For $97.
And From The People Who Build This Industry
These men each recorded a testimonial for Lloyd — and a separate one for Vicki.
KEN McCARTHY · PERRY BELCHER · MARK FORD J
AMES MALINCHAK — on Vicki
When people at that level put their own name behind yours — twice, for two different people, in two separate recordings — you’re not dealing with somebody who read a book about this.
Testimonials from Founders for Lloyd Irvin
Ken Mccarthy
Mark Ford
Perry Belcher
Testimonials from Founders for Vicki
Mark Ford
JAMES MALENCHECK
Perry Belcher
Ken Mccarthy
And One More Thing
Everybody you just heard from vouched for one of us.
Ed O’Keefe is an eight-figure information marketer who has known us both for over twenty years.
He’s the one who put a name to what we are
Listen for two things.
One idea we gave him produced $1.4 million in less than five days. And his own words about that idea were: “It was sitting right in front of me. I couldn’t see it with my own eyes.”
That’s what this is.
Not information you’ve never heard before. The thing you’re already sitting on that somebody has to point at.
Ed’s results are his own and are not typical. See the disclaimer at the bottom of this page.
How You Get It
Instant access. The moment you pay.
On your phone — the entire training, wherever you are Or on your computer — same login, same everything Or in the Kollab app — free on the App Store and Google Play, everything you own in one place The video training streams in your portal — watch on any device, as many times as you want Nothing ships. There’s
nothing to wait for and nothing to lose in the mail.
You could be reading Chapter One four minutes from now.
What This Is, In Plain English.
The Black Family Digital Breakout Blueprint teaches you how to take something you already know — and turn it into a digital product you can sell online, over and over, for the rest of your life.
First What Exactly IS A Digital Product?
Let’s make it simple.
It’s something you create once and sell over and over again.
No inventory. No shipping. No manufacturing. No employees.
A guide teaching the way you got your child to sleep hrough the night
A video course on protective hairstyles
A checklist for planning a funeral without getting taken advantage of
Templates for meal planning that cut a family’s grocery bill
A guide on how you fixed your credit
A workshop on how you got your CDL and what nobody told you
When Lloyd started in 2000, they were called information products. Today they’re digital products.
Same thing. Bigger opportunity than it has ever been.
HERE’S WHAT YOU DO NOT NEED
A business.
An audience or following.
Tech skills.
Experience selling anything.
Money for ads.
A degree, certificate, or permission.
HERE’S WHAT YOU DO NEED
Something you know how to do that somebody else wants to learn.
That’s it.
And You Set The Speed.
This is completely self-paced.
If you’re ready to move right now, you can have a product created in as little as 60 minutes using our process and our prompts. People do it in one sitting.
If you’d rather take your time, take the whole weekend. Or two weeks. Or three weeks.
There is no deadline, no cohort, nothing that unlocks on a schedule, and nobody keeping score. You go at your pace.
And Let’s Be Clear About What This Is NOT.
This is not network marketing. It is not MLM.
No downline. No recruiting. Nobody above you and nobody under you. Nobody is going to ask you to make a list of your friends and family. No levels, no ranks, no teams, no monthly quota, and no products showing up at your house that you have to move.
If you came here looking for a network marketing company, this isn’t it — and you should close this page.
You build a digital product out of something you already know. You own it. You sell it directly to the people who need it. You keep the money.
There is nobody in the middle and nobody taking a cut.
“But I Don’t Have Anything To Teach.”
Yes, you do. Let us stop you right there.
You know that thing everybody comes to you for? The advice you’ve been giving away free for years? The thing you’re so good at you don’t even think about it anymore?
That’s your product.
Are you the one everybody calls when their car makes a noise?
The one who knows how to stretch a dollar and feed six people on forty?
The auntie with the hair oil recipe?
The cousin who fixed his own credit and now everybody asks him how?
The one who knows how to talk to the school when they’re doing your child wrong?
The uncle who can fix anything and has never charged anybody?
You’ve been doing it so long it feels like nothing. You don’t even think of it as valuable.
But your people keep coming to you for a reason. You get them results.
Here’s what you need to understand: the very fact that it’s easy for you is WHY it’s worth money.
You think everybody knows how to meal prep on a budget because you’ve done it fifteen years. But there’s a mother sitting in her car right now who can’t figure out how to feed her kids on what she makes.
You think everybody knows how to negotiate a salary because you’ve done it five times.
But there’s somebody accepting twenty thousand less than they’re worth because nobody ever taught them how.
Your “second nature” is somebody else’s two a.m. Google search.
And you don’t need to be the world’s greatest expert. You just need to be a few steps ahead of the person who needs your help.
Still can’t think of yours? That’s exactly what Chapter 4 is built for. We hand you AI prompts that ask you the questions — about your work, your life, what people already come to you for. You answer honestly, and it shows you what you’ve been sitting on the whole time.
Nobody finishes this training with nothing to sell.
There Are TWO Paths. Most Programs Only Teach One.
PATH 1
Build your own product.
Turn what you already know into something you own. Use AI to build it in an afternoon instead of six months.
PATH 2
Promote ours and keep 100%.
Start earning before you’ve built anything. No product to create, no customer service, no tech.
PATH 3
Do both.
Two income streams out of one skill set. You don’t have to decide right now. The training walks you through both.
You do not have to decide right now. The training walks you through both, and Chapter 2 helps you pick the one that fits your life, your time, and how much money you have this week.
BUT WAIT!!!! What If This Entire Blueprint Was FREE?
Before you grab your access... share just ONE copy and
yours is free. Here’s exactly how.
Here’s The Truth Nobody Tells You About Buying A Digital Product.
You spend the money. You learn the thing. And the money is just... gone. That’s how it works with everything you’ve ever bought to better yourself.
This one doesn’t have to work that way.
Let’s Do The Math Together.
The moment you purchase, you’re automatically able to enroll in our affiliate program.
Then you can share this exact Blueprint — and earn 100% of every sale.
One hundred percent. Not a share. Not a tier. The whole $97. Somebody buys on your link and the entire payment goes to you. We keep nothing.
The Blueprint is $97.
You earn 100% = $97 per sale.
Share just ONE copy... and your $97 investment is GONE.
1 sale × $97 = $97.
You just got this for FREE. Everything after that is pure profit.
So Let Us Ask You Something...
Do you know ONE PERSON who’s worried about their job right now?
One who’s been laid off, or can see it coming. One who’s over forty with nothing set aside. One in your family who keeps saying they need to do something and hasn’t figured out what.
Just one.
If you do — this Blueprint is already free, and you only have to make the recommendation once.
You’re not just buying a training program. You’re buying an income stream.
How It Works
Get the Blueprint for $97
Enroll in the affiliate program — no application, no waiting, no hoops
Get your link
Share it with anybody who needs their own
income
Keep the full $97 for every person who gets it
And Here’s Why We Set It Up That Way.
Zig Ziglar said something a long time ago that we have both built our lives around:
“You can have everything in life you want, if you will just help enough
other people get what they want.”
That’s the whole design.
You hand this to a cousin who’s scared about her job. She gets a way out. You get paid.
You hand it to your brother who’s been talking about starting something for three years. He finally starts. You get paid.
That’s not a marketing strategy. That’s how our people have always survived — by reaching back. We just built a version where reaching back puts money in your pocket.
We’re not going to promise you’ll refer anybody. We don’t know you, and we don’t make promises we can’t keep. Some people will refer nobody, and that’s real.
But understand the structure of what you’re buying. Most people finish a page like this thinking they’re spending money.
This might be the rare thing that pays for itself. That’s a different decision.
But You Don’t Have To Be An Affiliate If You
Don’t Want To.
If sharing links isn’t your thing — if you’d rather never mention this to anybody — that’s perfectly fine and it changes nothing about what you get.
You still get the entire Blueprint. All fourteen chapters. Every worksheet. The video training. The prompts. The Map.
Ignore the affiliate side completely and go build your own digital product. That’s what most people will do, and it’s exactly what this program was built for.
The affiliate link is a door, not a requirement. It’s there if you want it, and it costs you nothing to have it.
Everything You Get
Seven pieces. All of it yours.
All of it yours the moment you pay.
The Black Family Blueprint
Fourteen chapters. 163 pages.
The complete step-by-step system — from finding what you’re sitting on, to building it, to getting one link that takes money, to getting people to that link for free.
The Black Family Prompt Vault
The AI prompts, in the chapters where you need them. The ones that pull your product idea out of your own life. The ones that write it. And the one nobody else teaches — the prompt that stops it sounding like AI.
Claude works on the free tier. You do not need to buy anything else to do this.
The 14 Black Family Build Sheets
One worksheet at the end of every chapter, with one thing to do this week.
This is what makes it a build instead of a read. You don’t finish a chapter with notes.
You finish it with the piece of your business that chapter was about.
Your Black Family Affiliate Army Link
Your link, waiting inside, paying you 100% of the Blueprint.
Share it with one person and you’re even. Everything after that is yours to keep. No application, no waiting, no hoops
The Black Family One-Page Map
Your entire business on a single page.
Every piece, how they connect, and where the money moves. Print it, put it on the wall, and you never have to wonder what you’re building or how the parts fit.
The Black Family First 90 Days
What to do tomorrow morning. Then the morning after that.
Three thirty-day blocks and what a week actually looks like. There is never a day where you don’t know what you’re supposed to be doing.
The Black Family Uncut Build Videos
Watch a complete digital product get built live, start to finish, in under 60 minutes.
Using the exact same prompts you’re getting in the Black Family Prompt Vault.
Not a polished demo where everything works the first time. Unedited, in real time, including the parts where it goes wrong.
Same prompts. Same process. Same clock. Watch it, then go do it.
The complete front-end build, start to finish, uncut
The order bump build, uncut
The platform setup, click by click
A sales letter being written
The “not sounding like AI” video
A team member doing the funnel upload — so you see it done by somebody who isn’t us
Plus 7 Bonuses. Free.
None of these are filler. Every one of them removes a specific thing that stops people
BONUS 01
The 365 Hook Bank
$147 Value
A full year of video openers. Fill in your own niche and you never sit there wondering what to say first again.
Kills: “I don’t know what to make videos about.”
BONUS 02
The Black Family Niche Money Map
$97 Value
Fifty proven digital product niches in our community — with example products and real price points for each one.
Kills: “I don’t know what I’d sell.”
BONUS 03
The Black Family Cover Kit
$97 Value
Done-for-you product cover templates. Drop in your title and your product looks like something worth paying for.
Kills: the fear nobody says out loud — “mine’s going to look amateur.”
BONUS 04
The Delivery Kit
$97 Value
The emails that go out after somebody buys. Welcome, delivery, follow-up. Written, ready, copy and paste.
Kills: the panic beginners feel the first time a real person actually buys.
BONUS 05
The Digital Confidence Reset
$97 Value
Most people don’t fail at this. They quit before they find out.
This handles the part nobody talks about — the voice that says who am I to charge money for this.
Kills: the thing that actually stops most people.
BONUS 06
The Free Tools Vault
$47 Value
Every tool you need and where to get it free. Nothing to buy, nothing to subscribe to, no surprise costs after you’ve already paid us.
Kills: “how much is this really going to cost me?”
BONUS 07
Lifetime Prompt Updates
$197/year Value
AI changes every few weeks. A prompt that printed money in January is average by June.
Every time we update the Black Family Prompt Vault, you get it. Free. Forever.
You are never running last year’s playbook.
ADD IT UP
WHAT YOU GET
The Black Family Digital Breakout Blueprint
$400
Prompt Vault
$297
14 Build Sheets
$97
Uncut Build Videos
$497
One-Page Map
$97
First 90 Days
$97
Affiliate Army
$197
PLUS YOUR 7 BONUSES
The 365 Hook Bank
$297
The Black Family Niche Money Map
$297
The Black Family Cover Kit
$297
The Delivery Kit
$297
The Digital Confidence Reset
$297
The Free Tools Vault
$297
Lifetime Prompt Updates
$297
TOTAL BONUS VALUE
$782
TOTAL VALUE: $2,464
Your investment today:
$97
And these aren’t made-up numbers with a line drawn through them.
The Blueprint is $400 because that’s what we were going to charge for it — the exact price Lloyd paid for the digital product that changed his life in 1999.
Every other number is what we’d genuinely sell that piece for on its own. We’re not going to inflate a stack to make ninety-seven dollars look like a bargain. It already is one
And Here’s What It Actually Does For You
It Finds What You’re Already Sitting On
You don’t need a new idea. You need to see the one you already have.
The prompts ask you the questions — about your life, your work, what people already come to you for — and hand you back product ideas built out of your own experience. Then you learn how to tell whether a problem is actually worth money before you build something nobody wants.
It Gets The Thing Built — In As Little As 60 Minutes
And You Don’t Have To Take Our Word For The 60 Minutes Either.
You’re going to watch it happen.
Inside the Uncut Build Videos, we build a digital product live, start to finish, in under 60 minutes — using the exact same prompts sitting in the Black Family Prompt Vault that you get today. Not a summary.
Not a highlight reel. Unedited, in real time, including the parts where something goes sideways. Same prompts. Same process.
Same clock. Watch it get built. Then open the Prompt Vault and do it yourself.
Six steps with AI, including the one nobody teaches: how to stop it sounding like AI.
That single step is why most AI-written products don’t sell. You get it, plus the pricing, the naming, and how to turn a product into an offer somebody actually wants to buy.
It Gets You A Link That Takes Money
Cloning the funnel, connecting your payment processor, testing that it works. Your sales page, your thank-you page, the words that do the selling.
No tech skills. No team. Nothing else to buy.
It Gets People To The Link Free
Short videos and going live, which is the fastest free reach in the history of business.
You get what to make videos about, the seven-beat structure for each one, the fivemove loop for selling live — and a full route for people who will not put their face on the internet.
It Makes It Compound
The list, the follow-up, the order bump, and how to turn one sale into three.
Plus the chapter nobody else writes: what to do on the Tuesday night when you want to quit. That’s the one that decides who finishes.
It Tells You Exactly What To Do Tomorrow
The Map — your whole business on one page. And a ninety-day plan in three blocks, so there is never a morning where you don’t know what you’re supposed to be doing
Before You Buy, Let Us Tell You What This Isn’t.
THIS IS NOT DONE-FOR-YOU.
We are not building your product. You are.
Nobody is going to log in and make it for you, and there’s no version of this where you buy it and something arrives finished.
What you’re buying is the knowledge, the exact steps, and somebody showing you how it’s done — and then you go do it.
It’s sitting down and actually doing the work when you’d rather be doing something else. It’s not hard. But it isn’t nothing.
If what you’re looking for is somebody to hand you a finished business, this is the wrong page — and we’d rather tell you now than take your $97 and let you find out.
But if you’re willing to sit down and do it —
you have everything you need. And so did every single person who’s already done it
Why This Is $97 And Not $400.
$400
$97
We were going to price this at $400.
That number isn’t random. It’s what Lloyd paid for the digital product that changed his life in 1999 — the one he had to borrow his mother’s credit card to buy
There was a real argument for it. What’s inside this program came out of two decades, hundreds of thousands of dollars in education, and more failed launches than we want to count. Lloyd’s coaching clients invest thirty and sixty thousand dollars and up. Vicki’s programs and events cost people thousands for nineteen years.
$400 would have been fair.
Then we thought about who’s actually reading this.
People who just got walked out of a building. People watching their department get “restructured.” People over forty looking at retirement with nothing behind them. The people who need this most are the people with the least room in their budget right now. That is not an accident — that’s how the thing is built.
We are not going to be one more wall between our people and a way out.
So we’re launching at $97.
We don’t want money to be anybody’s excuse not to invest in themselves.
But The Launch Price Ends.
$97 is the launch price. When launch ends, this goes to $400 — the number it was always supposed to be
And we’ll tell you the truth: we haven’t set the day yet.
We’re not putting a fake countdown on this page. We’re not telling you there are only forty copies left. You’ve seen that a hundred times and so have we.
What we’re telling you is this: the decision to raise it is ours, it’s coming, and there will be no announcement. One day this page will say $400 and everybody after that pays it.
If you’re reading this while it still says $97, that’s the whole window.
Everybody you’ve heard from so far builds businesses for a living. Some people discount that automatically, and we understand why.
So let us introduce you to Ed Clay.
Ed runs TAM Global and the Cellular Performance Institute. His labs are in Boston and Nashville. His team includes PhDs out of Harvard, Yale, and MIT - mathematicians and bioinformaticists running advanced AI prediction models for tumor cell lines and gene knockdowns.
He is not in the marketing business. He has nothing to sell you.
He has also been calling Lloyd for business advice for twenty-five years, and still does.
Three things worth listening for.
One. He still calls Lloyd today when he has a business problem - after twenty-five years, running a company at that level.
Two. One piece of advice Lloyd gave him took his martial arts school from 58 students to 400 in about twelve months.
Three - and this is the part that matters most for you. Ed is building AI systems right now, at the highest level there is. Here’s what he says about what’s coming:
“AI is about to change the world… that’s job loss for a lot of people. And so you gotta be ahead of the curve right now.”
That’s not us saying it to sell you something. That’s a man with Harvard and MIT PhDs on staff telling you the same thing we’ve been telling you on this page. He’s already ahead of the curve. He’s telling you to get there too. This is how. Ed’s results are his own and are not typical. See the disclaimer at the bottom of this page.
Now Let’s Talk About What This Costs
Understand what’s actually behind what you’re about to buy
Forty-eight years of combined experience. Rooms with Gary Halbert, Dan Kennedy, and Ken McCarthy. Hundreds of thousands of dollars in education — and a great deal more than that in trial, error, and launches that failed before the ones that worked.
Lloyd’s coaching starts at thirty thousand dollars. People fly in from four continents to sit in those rooms.
Lee Milteer still sells a twenty-year-old audio program he’s featured on for $295 — two decades later, still worth that, because specialized knowledge doesn’t expire. Vicki’s programs and events cost people thousands for nineteen years.
Here’s what you get for $97:
Fourteen chapters. Fourteen worksheets. Over a hundred and sixty pages. Uncut, start-to-finish video builds where you watch the whole thing get made — including the parts where it goes wrong. The AI prompts, in the chapters where you need them. Two paths, so you can earn before you’ve built anything. Your affiliate link paying 100% of the Blueprint. The Map — your entire business on one page. And a step-by-step of exactly what to do tomorrow morning.
Ninety-seven dollars
We’re not going to insult you with a fake stack of inflated values. You’ve seen that a hundred times and so have we.
We’ll just tell you what it is and let you decide.
The People Teaching This Now Were Taught By Him.
Sam Bell runs Social Ads Mentor. He teaches digital marketing to other marketers for a living. Lloyd was one of his first mentors
Listen to the specific thing he says, because it’s the whole reason this works right now:
He learned direct response marketing from Lloyd - how it applies to the internet, and how those same principles still get results in the age of AI.
That’s the difference between what’s in this program and what’s in most of them.
Tactics expire. A platform changes its algorithm and last year’s advice becomes worthless. Principles don’t. Direct response was working before the internet existed, it worked through every platform that’s come and gone since, and it’s working right now with AI doing the heavy lifting.
Sam’s words: principle-based. It works. It gets results.
That’s what you’re getting for $97. Not tricks that expire in six months.
About Refunds. Read This Before You Buy.
There’s no refund on this, and we’d rather tell you now than let you find it buried in the fine print later
Here’s the honest reason.
When Lloyd bought that $400 digital product in 1999, he couldn’t return it either. It was on his mother’s credit card and there was no getting that money back.
So he had no choice but to use it. Every page. Every instruction. And it worked — not because the product was magic, but because a man with no way out implements differently than a man with an escape hatch.
We have watched this for twenty-five years. The people who can get their money back go looking for the reason to get their money back. The people who can’t go looking for the part that works.
We’d rather you be the second kind of person.
The second you buy this, it’s yours. Every chapter, every prompt, every video. You can’t un-know it and we can’t take it back. So the only thing left to do is use it.
But Here’s What We Do Guarantee. And This Is The One That Matters.
We’re not guaranteeing your money back. We’re guaranteeing you won’t be left stuck.
The Finish It Guarantee
Do the work in Chapters 4 and 5. Fill out the Build Sheets. Run the prompts.
If you do that and you still don’t have a product built — email us and we will personally help you finish it.
Not a support ticket. Not a link to an FAQ. We’ll get in there with you and get it done.
Because here’s the thing: a refund gives you your $97 back and leaves you exactly where you started. You’d still have no product. You’d still have no income you own. You’d still be waiting on a job.
We’d rather give you the product than give you the money.
And the ordinary stuff, obviously:
If you can’t get in, we fix it. Same day.
If a link is broken or a video won’t play, we fix it. Email us.
If you can’t find something, we’ll point you straight to it.
When we update the prompts, you get them. Free. Always.
You will get everything we said you’d get, and we will not let you fail quietly.
And We’ll Say The Rest Of It Plainly.
There are people who buy things, take everything inside, and ask for their money back anyway. They were never going to build anything.
They were going to collect. Every time that happens, it gets harder for the next person building something for our community to keep their price where our people can actually reach it.
That’s not who this is for.
This is for the family that’s done taking what the system hands them and is ready to build something of their own.
If that’s you, it’s $97 and it’s yours right now.
If it isn’t — keep your money. No hard feelings, and we mean that
One More Thing About The Traffic
We teach organic only in this program. No ads. No budget required. Nothing to spend beyond the $97.
Short videos, every day. Live selling. That’s the whole traffic strategy, and it’s the fastest free reach that has ever existed in the history of business.
It will not stay free. It never does.
But right now, today, a person with a phone and something worth saying can reach more people in a week than a company with a budget could reach in a year twenty years ago.
That window is open right now. It is not going to be open forever.
Questions People Ask Before They Buy
Read This Before You Buy.
“Who’s going to buy from me? I don’t have a following.”
Almost nobody starts with one. You don’t need an audience — you need traffic, and Chapters 9 and 10 are entirely about getting it for free. Short videos and going live, on platforms that will still show your face to strangers for nothing. Dr. Zy’An had never opened a social media app in her life
“I’ve bought programs before and never finished them. Why would this be different?”
Honest answer: because this one is built to be finished. Every chapter ends with a Build Sheet and one thing to do that week, so you don’t finish a chapter with notes — you finish it with a piece of your business built. And there’s an entire chapter on what to do the night you want to quit, because that night is the actual reason people don’t finish. Nobody else writes that chapter
“How long is this going to take me?”
As fast or as slow as you want. Move quickly and you can have a product created in as little as 60 minutes using our process and our prompts. Take your time and you’ll have everything done over a weekend. Or two weeks. There’s no deadline and no judgment. Everybody goes at their own pace.
“Can I do this from my phone?”
Yes. The whole training reads on your phone, the videos stream on your phone, and the AI prompts run on your phone. A computer makes some of it easier, but it is not required.
“What if I’m not good with tech?”
Let us tell you about Dr. Zy’An.
She’s a traditional medicine woman. Her own words: a woods person, a library person, “the extreme opposite of tech savvy.”
She had never used social media. Not one time in her life. She didn’t know what a digital product was. She knew nothing about marketing or sales — “nothing about nothing.” She built her product anyway. And she’s now building more of them.
If you can copy, paste, and press enter, you can do this. No coding. No design work. No software to learn.
“I don’t know what I’d even sell.”
That’s what Chapter 4 is for. We hand you AI prompts that ask you the questions — about your work, your life, what people already come to you for — and show you what you’ve been sitting on. Nobody finishes this training with nothing to sell.
“Who am I to charge money for this?”
You don’t need to be the expert. You need to be a few steps ahead of the person who needs your help. The woman who figured out how to fix her credit is worth money to the woman who hasn’t started. That’s the whole business.
“What if somebody’s already selling what I want to sell?”
Good. That means people are paying for it. A market with nothing in it isn’t an opportunity — it’s a warning. What makes yours sell is that it’s yours: your angle, your story, your way of explaining it.
“Do I need an LLC, a business license, or any of that?”
Not to start. You can build your product and make your first sales before you ever deal with paperwork. Handle the business side when there’s a business to handle.
“How do I actually get paid?”
Chapter 7 walks you through connecting your payment processor step by step. And before a single real customer ever touches it, you test the whole thing yourself — most platforms have a test mode and give you a virtual card number for exactly this. You’ll know it works before you send anybody to it
Do I need money for ads?
No. We teach organic only — short videos and going live, on the platforms where reach is still free. Nothing to spend beyond the $97.
Can my spouse and I do this together?
That’s exactly why this exists. One purchase, one household, build it together. The whole reason we built this was people asking if their husbands, brothers, and sons could join.
Is there a payment plan?
It’s $97, one time. That’s the whole thing. No subscription, no recurring charge, nothing that bills you later.
What if I get stuck?
Two things. Email support — the address is inside your portal — and our team will get you sorted. And if you do the work in Chapters 4 and 5 and still don’t have a product built, email us and we’ll personally help you finish it. We’d rather hand you the product than hand you a refund.
Am I too old for this?
We built this for people over forty on purpose. Lloyd is fifty-seven. The people showing up with the most urgency are in their fifties, sixties, and seventies — and they’re the ones who understand exactly what’s at stake.
Do I have to show my face?
No. There’s a full route in Chapter 9 for people who won’t put their face on the internet, and it works
What exactly do I get?
The complete training program — fourteen chapters, fourteen Build Sheets, 163 pages. The uncut video training where you watch products get built start to finish. The Prompt Vault. The One-Page Map. The First 90 Days. Your affiliate link paying 100%. Plus seven bonuses worth $782 — $2,361 in total value.
Is this network marketing or MLM?
No! No downline. No recruiting. No levels. No team. No quota.
You build a product you own and sell it directly. Nobody is above you and nobody is under you.
And Let’s Be Honest About What Waiting Actually Costs.
The price going up is the smallest thing that happens if you wait.
The unemployment number climbed again last month. It’ll climb again next month. You watched the report.
The free reach on those platforms is closing. It always does. Every platform in history has given it away to get big and then charged for it once they were. Right now a person with a phone can reach more people in a week than a company with a budget could reach in a year twenty years ago. That will not be true forever.
And you’re not getting younger.
The person who starts this at 52 has a very different runway than the person who starts at 58. Six years of compounding, six years of learning, six years of a thing you own quietly getting bigger.
$303 is not the cost of waiting. A year is
Let’s Talk About The Thing You Think About At 2 In The Morning.
Not the job. After the job.
The Walmart Greeter.
We’ve all seen him. Seventy-eight years old, standing at the front of the store, checking receipts.
And every time you see him, something goes through you.
You don’t say it out loud. But you think it.
That could be me... We think it too
He worked his whole life. He did what they told him to do — get the job, keep the job, be reliable.
And at seventy-eight he’s on his feet eight hours a day because the math didn’t work out.
Nobody planned that. It just happened slowly, and then all at once.
Here’s The Real Question. Answer It Honestly.
If you stopped working today — how long could you actually go?
Not comfortably. At all.
Most of us know that number and don’t like saying it out loud. Three months. Six weeks. Two paychecks.
And retirement? Let’s be honest about what’s actually sitting there.
Maybe a 401(k) from a job you left in 2014. Maybe nothing. Maybe you cashed it out when something happened, because something always happens.
Social Security was never designed to be enough, and everybody knows it.
And Here’s The Part That Really Keeps People Up.
It’s not just “will I have enough to retire.”
It’s “what if I retire and then run out.”
Because that’s the version nobody talks about. Making it to sixty-eight, finally stopping, and then watching the number go down every single month with no way to put anything back. Seventy-two and scared.
Seventy-eight and back at work.
Not because you were lazy. Because you were never taught how to make money that isn’t a job.
So Let’s Talk About What Changes.
Not “financial freedom.” Specific things.
1
The car note is covered. Not from your check — from something you built
2
Your grandbaby needs school clothes and you just handle it. You don’t check the balance first. You don’t ask anybody. You just handle it.
3
Your mother needs something and the answer is yes. Immediately. Without doing math in your head while she’s still talking.
4
You walk through the grocery store without adding it up as you go
5
A $400 emergency is an inconvenience, not a crisis.
6
You stop being scared of the mail.
You can look at your job differently — not because you quit, but because you don’t need them anymore.
And your children see you building something instead of struggling through something.
There Are Only So Many Options.
Sit here honestly for a second.
You need more money coming in than a job is giving you. That’s the whole situation.
So what’s actually available?
Work more hours? You’re already tired, and there aren’t enough hours.
Get another job? Same trade. More of your life for someone else’s schedule.
Wait for a raise? You’ve been waiting
Hope the economy turns around? You just watched the numbers.
Or You Learn Something They Can’t Take From You.
And this page gives you two ways to do it.
One — learn the specialized knowledge. Take what’s already in your head and turn it into a digital product you own. Build it once, sell it for the rest of your life. Nobody can lay you off from it.
Two — promote this movement and get paid for it. Share the Blueprint, keep 100%, and start before you’ve built anything at all.
Or do both.
That’s it. That’s the list.
We’re not going to pretend there are twenty options. There are two, and they’re both on this page, and they both cost $97 today.
The Walmart greeter didn’t get one bad break. He just never got taught this. You’re being taught it right now.
They can take the job. They can take the department. They cannot take the specialized knowledge you gain.
They can take the job. They can take the department. They cannot take the specialized knowledge you gain.
Here’s Exactly What Happens Next.
You click the button below.
Four minutes from now you’re logged in and reading Chapter One on your phone. Nothing to wait for, nothing in the mail, nothing that unlocks on Thursday.
Tonight you’ll get to Chapter 4, and you’ll run the prompt that asks you the questions. And somewhere in your own answers you’re going to see the thing you’ve been sitting on this whole time — the thing people have been asking you about for years — and it’s going to feel obvious.
And then you build it.
Not plan it. Build it.
If you move fast, that’s 60 minutes. If you’d rather take the weekend, take the weekend.
Either way, you end up with a product that has a price on it and a link that takes money.
Maybe you share that link with one person. Maybe you don’t.
But the first time your phone buzzes and it’s a sale — from something you made, out of something you already knew, that nobody can fire you from — you’re going to understand exactly why we built this.
That’s the moment. That’s what’s on the other side of this button.
This Is Your Moment Of Truth
Two buttons. Two futures. One choice.
Choice 1: Close this page. Go back to hoping.
Update the resume again. Send more applications. Watch the next round of layoffs and pray it misses you.
Choice 2: Build your own.
Build your own. Learn both paths. Start earning this week if you need to. Own something they can’t fire you from. Leave your children something with your name on it instead of just your struggle.
They cut the jobs. They killed the departments. They thought we’d fade out.
Instead, we’re building an economy they don’t control.
Welcome to the Digital Underground Railroad.
We build our own
— Lloyd & Vicki Irvin
P.S.
In case you scrolled straight to the bottom — here’s the whole thing.
They took our jobs. They killed DEI. Your retirement is next.
Black unemployment is climbing every single month. Nobody is coming to fix it, and a paycheck was never security in the first place — it’s permission, and permission gets revoked.
So we built the way out.
The Black Family Digital Breakout Blueprint teaches you how to take something you already know — the thing people have been coming to you about for years — and turn it into a digital product you own and sell online, using AI. Fourteen chapters. Fourteen Build Sheets. Uncut videos where you watch it get built. The prompts. The Map. The 90- day plan.
No audience. No tech skills. No experience. No money for ads.
And if you don’t want to build anything at all — share ours and keep 100% of every sale. One person and it’s already free.
Plus seven bonuses worth $782 — the Hook Bank, the Niche Money Map, the Cover Kit, the Delivery Kit, the Confidence Reset, the Free Tools Vault, and lifetime prompt updates.
$2,361 in total value.
$97. One payment. Instant access. It’s going to $400.
They can take the job. They can take the department. They cannot take the specialized knowledge you gain.
P.P.S.
About the price. This should be $400 — that’s what a $400 digital product cost Lloyd in 1999 when he had to borrow his mother’s credit card to buy it, and it’s what this is going to be.
We launched at $97 because we refuse to be one more wall between our people and a way out.
When launch ends, it goes to $400. There will be no announcement. One day this page will say a different number and everybody after that pays it.
P.P.P.S.
And in case you’re worried you’ll get stuck — read this part twice
There’s no refund on this, and we told you why: you can’t un-know it, and we can’t take it back.
But here’s what we do guarantee. Do the work in Chapters 4 and 5. Run the prompts. Fill out the Build Sheets.
If you do that and you still don’t have a product built — email us and we will personally help you finish it
Not a support ticket. Not a link to an FAQ. Us.
Because a refund would give you your $97 back and leave you exactly where you started — no product, no income you own, still waiting on a job.
We’d rather give you the product than give you the money.
Nobody ever taught you how to make money that isn’t a job.
We just did.
It’s $97 and it’s on the other side of that button.
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Disclaimer: Results may not be typical nor expected for every person. This is not a “get rich quick” scheme. All information provided on this website is based on best practices and for educational-purposes only.
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